Media relations : reputation and value
Press relations: a powerful lever of visibility and influence
We develop content and media strategies that create trusted relationships with your audiences. The objective? To contribute to the development of your company.
Do you have a project?
Build your reputation over time
In 2020, the top 10 press brands had an audience of more than 20 million readers (Onenext). Relaying opinions via the media is key to convincing your stakeholders. We create opportunities for targeted interviews to assert your positioning, reveal your uniqueness, develop your employer brand and share your market vision.
Accelerate the impact of your reputation
In this age of shared information, media endorsement is key to building your market influence. With this in mind, we work with you to define a set of KPIs aligned to your visibility objectives. As part of an overall communications strategy, PR is used to influence opinion and synchronised with a digital campaign used to reinforce your e-reputation.
The CICOMMUNICATION network: as close as possible to your audiences
In more than 25 years, we have built select relationships with a large network of journalists and influencers. We have access to all on and offline media and cover all business sectors. Internationally, we manage your PR strategy from Paris, relying on an exclusive network of agencies and experienced consultants who know your local markets inside out.
Supplements
- Audit, monitoring and visibility benchmark
- Consulting in media strategy and influencing programmes
- Content strategy
- Positioning and media messaging
- Media training
- Image crisis management
- Design and production of press releases and press kits, Q&A, product test bench, forums, case studies, events...
- Creating press files, personalised follow-up of journalist interviews
- Coverage analysis, press reviews
