Brand Strategy
Thinking about your brand: revealing its singularity and protecting its value
Your brand is unique. It embodies your ‘raison d’être”, what you do and the kind of relationship you create with your audiences. Your brand strategy is the engine of growth and guarantees your reputation.
Do you have a project?
The brand: reconciling past and future, identity and experience
Developing your brand value means creating consistency: between what you are and what you want to become; between the intended image and the way it is perceived. A good brand strategy needs to define purpose, values and position. These objectives need to be viewed in relation to your business challenges and building a community.
Creating a distinctive and desirable brand signature
We help you identify, refine and harmonise the key features that differentiate your brand. Our objective is to create a unique brand universe that is striking, attractive and engaging, and which takes account of your DNA and your communications culture.
An approach based on the search for influence
CICOMMUNICATION helps you in the (re)definition and implementation of your brand strategy from both a strategic and operational point of view. As reputation specialists, we focus on designing a brand communication strategy that can protect your image and increase your influence.
Supplements
- Positioning benchmark
- Brand perception audit
- Consulting in positioning strategy, vision, mission, values
- Consulting in communication strategy
- Creating and writing brand platforms
- Corporate messaging
- Editorial charter
- Consulting on graphic identity & writing design briefs
